The Goji Berries (Lycium barbarum L.) have been used by Eastern cultures, mainly China and Tibet, since ancient times to improve visual acuity, enhance liver function, and prolong life expectancy. They have now become popular in treatments for weight loss and for boosting immune response.

It is a plant from the Solanaceae family, like the tomato, that grows in the mountains of Tibet. Its fruit is rich in nutrients, including carbohydrates, proteins, lipids, and soluble fibers. It contains vitamins A (carotenes), B1, B2, B6, C, and E, flavonoids, essential amino acids, calcium, iron, potassium, zinc, and selenium. Among its carotenoids are beta-carotene, lycopene, and others.

Its high content of polyphenols and carotene, higher than that of carrots, provides excellent antioxidant properties; the linoleic acid content promotes fat loss, and the trace elements zinc and selenium are useful for oncological treatments.

The use and consumption of products derived from Goji Berries is recommended for people undergoing treatments for overweight, eye diseases, liver, and kidney issues. In general, it is used as an anti-aging supplement due to its great ability to control “oxidative stress,” which causes cellular deterioration and its consequences (premature aging, unhealthy skin, etc.), maintaining a balance between the body’s production of free radicals from pollution and daily life stress and the concentration of antioxidants provided by Goji Berries.

These are some of its properties: Antioxidant, Improves visual acuity, Hypolipidemic, Hypocholesterolemic, Reduces the risk of cardiovascular diseases, Strengthens the immune system, Nutritive and Vitamin-rich.